Marketing Manager

Location: Boston, MA

Department: Archetype Consulting, Inc

Type: Full Time

Min. Experience: Mid Level

Title/Position: Marketing Manager

Location: Boston, MA

Job Description:

Archetype Consulting is currently looking for a Marketing Manager to support our goals for growth serving Fortune 500 companies with innovative technology solutions. We are seeking a results-driven, self-directed, and creative individual to develop and implement marketing efforts across multiple practices. If you are a collaborative problem solver, enjoy sharing ideas, are passionate about marketing and communications, love helping teammates, and are motivated by their success, then you may be a good fit for our team!


Specific Responsibilities:

As our Marketing Manager you will be assisting our VP Business Development and Practice Leaders with growing Archetype’s business and achieving client satisfaction. You will be leading the marketing function for the entire organization, to include all industry practices and technology practices.  In addition, the Marketing Manager will help develop and deliver our strategic message to the marketplace.  You will ensure that there is a clear and consistent message across all targeted client segments and marketing channels. Additional activities for the Marketing Manager include assisting in proposal preparation, conference preparation, editing marketing collateral, white papers, and any other required publications.

In addition, the Marketing Manager will participate in firm-building initiatives and activities that contribute to the growth of Archetype Consulting and our people.  We are not looking for just anyone. We are looking for individuals who have demonstrated the ability to deliver, who can collaborate and work in a team, and who enjoy learning and solving challenging problems.

Responsibilities Include:

  • Develop and implement an annual marketing plan to support business growth in targeted industries and service lines of business
  • Manage the creation and production of collateral that articulates the Archetype value proposition, services, evidence of success, and call to action.                              
  • Support Practice Leaders with development of marketing tools including production of collateral and promotional materials, and use of branded templates.
  • Work with the VP of Business Development to coordinate efforts on lead generation and sales strategies
  • Manage Archetype’s conference, trade show, and event participation including registration, set-up, planning, staffing, take-down, and post-event follow up
  • Work with marketing vendors (e.g. graphic designers, printers) to coordinate design and production of marketing activities as needed.
  • Manage Archetype’s website including daily maintenance of routine content updates, support approved changes to site architecture and functionality.
  • Develop and manage social media profiles and presence to support competitive position and overall brand strategy for Archetype; create and collect shareable content to drive engagement within targeted industries and businesses.
  • Act as a brand steward and maintain the consistency of the Archetype’s image across communication arenas
  • Work with Human Resources in developing recruitment ads and/or outreach plans using appropriate marketing tools based on the audience.
  • Reviews, analyzes and reports metrics to evaluate performance of marketing efforts.  Works with management to adjust the marketing strategy to achieve Archetypes’ marketing objectives within budget.
  • Participate in project planning and delivery action items as requested by the Senior Leadership.
  • Works within project deadlines, schedules, and multiple competing priorities to consistently deliver high-quality work product.


  • BA/BS Degree in Marketing, English, Journalism, or related field.
  • 5-10 years of experience in marketing, corporate communication, advertising, or publishing.
  • Experience in, or familiarity with, high technology and/or professional services consulting industries strongly desired.
  • Proficiency in Microsoft Office Suite, Wordpress Content Management, CRM systems, and Email marketing platforms (e.g. MailChimp, Constant Contact)
  • Familiarity with Adobe Creative Suite, especially Photoshop
  • Must have demonstrated prior experience working on a cross-functional team. Please include examples.
  • Strong communication skills, both oral and written.
  • Must be able to legally work in the United States and pass a background check.
  • Able to work in a fast-paced and high pressure environment to manage competing priorities, meet agreed upon deadlines, and deliver high quality materials.
  • Must have a “can do” attitude and have the ability to remain professional in high pressure situations.

About the Company

We are a professional services firm focused on helping organizations make better decisions.  We specialize in delivering breakthrough results through Analytics and Enterprise Performance Management solutions.  Working with our clients we help to develop strategic vision, improve and align processes, implement solutions, develop internal expertise, and provide on-going support services.

As a professional services firm it is our people that make the all the difference; our shared dedication and collaborative approach, enables us to deliver innovative results for our clients and makes Archetype a great place to work.

Archetype was recognized as one of America’s fastest growing private companies in 2017 ranked as 2106 on the Inc. 5000 list. 

Archetype Values

Archetype was founded by two principal consultants who believed at their core that they, if committed to the right priorities, could build a highly valued, extremely competitive firm and have fun doing it. The following list of core values reflects what was important to our founders and they continue to shape our culture and define the character of our organization today. These are not values that change from time to time, situation-to-situation or person-to-person, these values are the soul of our Company.

Integrity – Be ethically unyielding. Let both your words and behavior be consistent, honorable and of the highest moral standards. Do the right thing, no matter what.

Personal Responsibility – Take the initiative whenever appropriate. Never put things off that should be done now. Delegate but never abdicate responsibility. Say what you mean, mean what you say. Let your word be your bond.

Work the problem, not the hours – We create value through solving key problems on behalf of our customers. Our customers ask us back only if we effectively and efficiently solve problems, both those we plan for and those we don’t plan for.

Customer Centricity – Our goal is to drive shareholder value for our clients through innovative solutions that increase efficiency and effectiveness. This is only possible though an intimate understanding of their business, their leadership and their goals.

One Team, Winning Team – Being right without being understood is fruitless. Being wrong, without listening and adapting is inexcusable. The greatest success is driven through identifying the right thing, doing it and demonstrating it to others. Our clients deserve leadership and the maturity necessary to drive consensus and get things done. Often times this requires bridge building, hatchet burying and an appetite for crow.

Be Humble – "Fullness of knowledge always and necessarily means some understanding of the depths of our ignorance, and that is always conducive to both humility and reverence.” – Robert A. Millikan

We are an Equal Opportunity employer committed to delivering the compensation and employment benefits commensurate with the caliber of people we seek.

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